When it comes to advertising a tattoo business, it is paramount to target as wide of an audience as possible. When it comes to tattoos, there really is no specific target audience to focus on because such a wide variety of people choose to get inked up. Even younger people under the age of 18 can get tattoos as long as they have permission from their parents. One of the best ways to properly market a tattoo shop is by using neon tattoo signs. Even better is that these signs can be used both in and outside of a tattoo shop. For now, let’s take a closer look at the benefits of neon tattoo signs.
Standing Out From the Crowd
One of the most valuable reasons to take advantage of neon tattoo signs is that they help a business stand out from their competitors. There is something about the high visibility of neon signs that attract the attention of those passing by, causing them to become interested in whatever it is that a store is selling. For people who have an interest in tattoos, a neon tattoo sign can help locate a professional business that specializes in quality tattoos.
Easy to Customize
Another excellent reason to use neon tattoo signs is that they can be customized in any manner that a tattoo shop needs. Whether it be small signs used inside as a form of decor or outdoor neon signs helping consumers locate the tattoo shop, all a tattoo shop owner must do is let the sign company know how they want a sign customized. The neon bulbs used to light up the signs can even be color coordinated to complement existing decor and logos.
Perfect for Nighttime
Tattoo shops tend to stay open late at night. Some even stay open until the wee hours of the morning. With neon signs, this makes for a perfect way to light up a business during all hours of the day and night. When surrounding businesses are closed, neon signs help consumers know that a tattoo shop is still open and ready for their business.
Extremely Energy Efficient
Lastly, tattoo shops will want to take advantage of neon lights because they are energy efficient. When it comes to traditional lighting, neon lights can actually save on lighting costs because they are 50 to 60 percent more energy efficient. Some tattoo shops even use neon lights to light up their entire store.
Neon lighting presents many benefits over traditional lighting. Tattoo shops will greatly benefit from incorporating this type of lighting into their overall marketing agenda.