In the era full of automated and sophisticated technological advancements, marketing experts tend to forget that simple ideas and creativity can go a long way if utilized. This article is dedicated to all the marketing experts. It centralizes on the unique places where the coupons must be placed. Read on.
Imagine the number of invoices your company sends on a monthly basis. We are sure that none of those invoices are equipped with a coupon. So many invoices are sent across to the customers, no matter where you work in the B2C or B2B model, small or a big-shot company. So, before equipping the coupon on an invoice, keep your marketing team apprised through all the orders assigned to a special customer and come up with the most attractive circumstances for the customer. Taking a step forward in the expectations of a customer and defining the most attractive and customized Nykaa discount coupons, gives a rise to another transaction and helps in building a long-term relationship.
On Delivery tracking
When you look from the perspective of a customer, delivery details are one of the most favoured kinds of emails. You can equip these messages with personalized coupons. When it comes to email marketing, it calls for witty ideas to grasp the attention of the customers and mailboxes are their own personalized space where every brand should be treated discreetly. Many customers never open any messages even after receiving one, which is considered as Spam.
Through handmade messages
This exceptional idea was brought into existence by Marina Auto Body who offered handmade messages with Starbucks coupons in them to their customers. Yes, surely you will gain a lot of customers or it may seem impossible for you to write them all down. However, nevertheless, you can utilize the power of customer segmentation and centralize on your best customers. Ascertaining the profile of your ideal customers let you capture them among the audience and pamper them with the highest priority.
On label and price tags
It is all about the visual impression, and coupons make anything look better in tenfold. At first, you should put a short note on the labels about the coupon or gift card value which the customer will gain while making the purchase of the particular commodity. When the data is in place, the coupon is assigned to the customer by the system automatically. Additionally, the sent data is enough to generate an automated message and a coupon equipped within the message along with the personal details and secured coupon from the misuses. Eventually, you need to make the process more scalable by any means possible.
These ideas above can transform into a sophisticated marketing operation when it is operated in the long run. Once the ideas are organized into their proper places, feel free to use the power of customer segmentation, tracking features, BI tools, marketing automation, and creativity. Eventually, the best ideas arise from simplicity.