Designers need to understand the interests of their target market so that they can come up with better designs. When they understand their customers’ needs they are able to develop a more integrated store layout which goes a long way in bringing in customers. The designer ought to decide what types of clothes go well with the brand name. Customers buy the branded clothes for a couple of reasons. In his article we’ll look at the top 5 reasons why people buy clothes with brands on them:
- Social Acceptance
Most people have the desire to fit into their social groups either at work or at school. It’s for this reason that they end up buying brands that they feel will contribute to acceptance in their social circles.
Customers will tend to buy clothes that considered as being trendy, high class, and fashionable. The brand buying mentality is epitomized by clothes that fit in a certain subculture or group.
- Personal Image
People do have identities and usually, clothes are a reflection of people’s personalities. While some people buy clothes to support their personal image, others will get clothes that support their professional image.
For example, people who are in sophisticated professionals buy highly priced brands such as Armani. They believe that these correlate with the desire to be perceived as successful.
This mentality does not only apply to fashion but to other aspects of life as well. You will find that people in well-to-do professions tend to buy expensive cars as well.
- Confidence in Experience
When a customer buys a piece of clothing for the first time, they really hope that it will provide a quality experience. More often than not, people will buy a recognizable brand name because these show consistency in product quality.
The clothes’ good quality plays a big role in contributing to the evolution of the brand. Often, the customer will rely on the previous experience of other consumers when buying clothes with brand names. Public word-of-mouth also influences the selection of the brand.
- Customer Loyalty
Over time, the customer will develop loyalty to brands which provide them with constant satisfaction.
Providing the customers with a consistent highquality experience builds an emotional attachment to the brand. Some customers have a strong affinity for, say, the Gucci brand while others have a strong commitment to Prada.
Brand loyalty will cause the customer to spend whatever it takes for them to get a particular brand. Strong customer loyalty often means long-term business benefits.
- Brand Fanaticism
Fanaticism refers to when the loyal customers become deep fans by becoming fierce rivals to the competitor brand. Usually, this starts out with the customer liking the brand for good reasons. The reasons may range from their personal taste to how it fits them, or how it looks.
A debate between fans who like different brands may turn into a heated argument where they make faces as they carry on with the discussions.